Your website should be an investment, not a cost
How many times have you heard the phrase “You get out what you put in?” If you’re anything like me, it’s probably enough times to makes your eyes roll. But here’s a bit of common sense that most people...
View ArticleSwitching WordPress Themes Like a Boss
On March 28, 2015 I have the privilege of presenting at WordCamp San Diego on the topic of “Switching Themes Like a Boss.” This is my first time ever speaking at a WordCamp and I couldn’t be more...
View ArticleMaking Websites That Don’t Suck
I recently had the opportunity to guest lecture at Thomas Jefferson School of Law in San Diego. The goal was to help graduating law students who would be opening their own law practice create a...
View ArticleDude, Speed Up That Website!
Today I had the honor and privilege of presenting at WordCamp San Diego, 2016. I’m thrilled with the feedback that I’ve received on my talk thus far. A huge thank you goes out not just all of you who...
View ArticleContent is (Still) King
When I started this (admittedly languished at times) blog many years ago, I wrote about why content is king on the web. Today I’m here, older, wiser, and worse-for-the-wear from raising a very...
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Building Trust With Your Audience Through SSL
I added SSL to this website over the weekend. It’s something I had literally been putting off for years. There are many reasons why I had failed to prioritize this feature, but the biggest one was...
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Spare Me From Your Stupid Slideshow!
Wow! What an awesome weekend. Thank you to everyone who made WordCamp San Diego 2017 possible, and to all who saw my presentation. For those missed it, here is the full video, along with my slides and...
View ArticleA human-first approach to SEO
The world of search engine optimization (SEO) is frequently shrouded in mystery and voodoo, when really it shouldn’t be. Too often I see people become confused and overwhelmed with the amount of...
View ArticleLess is more when it comes to your website
I like things that are simple. I like the simple elegance of single-speed bikes, and the simple deliciousness of a good grilled cheese sandwich. To me, less is more. The absence of complexities...
View ArticleBe Real
Why being genuine, transparent, and authentic with your prospects will simplify your marketing and get you better clients. My older son just turned 4. I try to read to him every night, and one of his...
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